Establishing Absolute Vans as a Credible Contender Within the UK Van Sales and Leasing Market
Date
Absolute Vans
2017 – Present
Services Provided
Delivery
Facebook Ads
Google Ads
Website Design
WordPress Development
Branding
Copywriting
Social Media Management
Founded in 2017 by three friends from within the automotive industry, Absolute Vans is a commercial vehicle sales and leasing company serving customers throughout the UK.
The Challenge
Supplying vans from manufacturers including Ford, Volkswagen, Toyota and Peugeot – as well as bespoke vehicles with custom design features – Absolute Vans was established with the aim of providing industry-leading customer service, underpinned by a culture of over-delivery.
The company first approached Patter just months after its inception, having found little success working with another Cardiff-based marketing agency. Absolute Vans had engaged in a Google AdWords PPC campaign with their previous agency partner, but the activity failed to generate ROI-positive results.
From the initial brief of increasing the number of leads generated through Google AdWords, the scope of our relationship with Absolute Vans quickly evolved into a full-service retainer.
As part of this work, we have helped Absolute Vans rebrand, launch a new website, attract thousands of additional leads and secure their place as a contender within the UK’s van sales and leasing marketplace.
Shown Above: A van listing page on the Absolute Vans website, inviting visitors to start their personalised quote. Separate PPC landing pages are used for paid traffic to further increase the chances of a visitor submitting a lead.
Our Solution
Immediately after work began with Absolute Vans, we set about reviewing and interpreting the data produced during the previous Google Ads campaign. This was in an effort to better understand both the overall campaign performance as well as on-site visitor behaviour.
Using the insight gained from this data – alongside all that we know about the successful management of Google Ads campaigns – we were able to design, develop and deploy a brand new PPC landing page and Ads campaign within just 7 days of work commencing.
The results generated from this new campaign – which included a spike in the number of leads, a lower cost per lead and customers converting at a higher rate – helped to stabilise the business in the immediate term, allowing for time and resources to then be focused elsewhere.
We have since worked with Absolute Vans to rebrand the business, launch a new website and undertake a sustained and on-going campaign of organic and paid lead generation.
Shown Above: Examples of organic social media content published by Absolute Vans in recent months, to engage their ever-growing community of van fanatic fans.
By turning the Absolute Vans Facebook page into a hub for van owners, we have attracted thousands of fans who regularly interact with editorial features, community posts and news on the latest van releases. Alongside this content, we post occasional deals to guide fans to the website, translating Facebook likes into real-world sales leads who already feel an affinity towards Absolute Vans.
These organic leads are supported by parallel Facebook Ads and Google Ads campaigns, designed to introduce both purchase-ready and speculative prospects to a range of vans offered by Absolute Vans.
The Results
Since work began with Absolute Vans, we have been directly responsible for generating thousands of prime leads, converting into the sale of hundreds of vans to customers throughout the UK.
By rebranding the business, creating a new website and managing a continuously evolving marketing plan, we have provided Absolute Vans with access to a full suite of services, helping to grow their brand, increase their revenue and establish their position as a leading contender in the van sales and leasing marketplace.
We continue to work with Absolute Vans as part of our Delivery service, keeping them at the forefront of their industry when it comes to marketing and customer experience.