Should my new website make me money?
When speaking to prospective clients, a phrase we often hear is “a new website doesn’t make me any money!” - it’s the single biggest objection when we pitch a new website. But is it true? Should …
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The latest blog posts, podcasts, videos and resources from Patter
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Website Performance – Why does speed matter?
Website performance is important. Google prefers websites that are fast. Fast websites get better organic search results and pay less for ads. Fast websites massively improve the visitor experience and increase the overall conversion rate. Need …
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Six Pieces of Advice We Tell Our Clients Most Often – that you might need to hear
As a full-service marketing agency, we have the opportunity to work with businesses on all ends of the size spectrum. From multinational PLCs with turnovers in the hundreds of millions right through to …
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Practical Steps to Improve Your Content Marketing Efforts
Content Marketing is a form of marketing that attracts a particular audience by creating and sharing free, high-quality content. The aim of content marketing is to produce something of value that is educational, entertaining, or …
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Three Fundamentals of Successfully Marketing Any Niche Business
Now more than ever, businesses of all sizes need to have an effective marketing strategy in place. Thanks to the internet, the world is a smaller place for customers and a bigger place for businesses. …
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Understanding Brand And Why It’s Important To Control Yours
Ask a business owner what their brand is, and they might point you in the direction of their newly-designed logo. Ask their customers about the same brand and you'll hear all kinds of feelings and …
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The Two Social Metrics Your Business Needs To Be Tracking
‘Post it and they will come’ is a myth as old as social media itself. Social media is an incredibly powerful tool for connecting with customers, winning trust and driving deep engagement. When used effectively, …
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How To Find The Best Marketing Agency For Your Business
When looking for a digital marketing agency to work with, you’re search for a company to enter into a long-term partnership with: the future image, growth and perception of your company will be determined by …
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Everything You Need To Know About Content Marketing
Now more than ever, consumers are getting their information through content and social websites, as opposed to anywhere else. From YouTube and Facebook through to popular magazines and blogs, the internet is a gateway to …
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How Video Engagement is Changing in 2017
The way in which we consume content is changing. As recently as five years ago, a huge majority of the content consumed on the internet was text. Be it news articles, early tweets or Facebook …
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